Tag Archives: Marketing

How to Create a Small Business Marketing Plan

For this week’s #BusinessTipTuesday we have some great information to share from our friend Lydia Roth at Nav.com. You’ve created a business plan for your small business, in which you laid out your vision, strengths, resources and goals for the future. … Continue reading

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#BusinessTipTuesday – Digital Marketing Tips

6 Affordable Marketing Hacks Starting or growing a small business can be daunting. Often times business owners do not have the time, money, or capabilities to produce professional marketing materials. However, creating and marketing a unique brand identity is essential … Continue reading

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Introducing #BusinessTipTuesday

The University of Scranton SBDC is providing you with a new feature called #BusinessTipTuesday . Today we focus on #DressUpYourPetDay which falls on Saturday January 14th. Over the years our SBDC has worked with several entrepreneurs who have developed products … Continue reading

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St. Patrick’s Day Parade is a Great Opportunity for Scranton Small Business Owners

On Saturday the City of Scranton will be a wave of green, as an estimated 100,000 people flock to the city for the annual St. Patrick’ Day parade.  If small business owners play their cards right, they should be seeing … Continue reading

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Bullseye – Target Marketing !!

This past week while presenting a seminar entitled “Building Your Art Business” the topic of “Defining Your Target Market” came up.  What followed was a heated discussion between the audience and the seminar presenters as each tried to explain their … Continue reading

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Super Bowl Sunday and Small Business !!

Super Bowl Sunday has always been a “Big” day for “Small” businesses.  Many retailers have Super Bowl sales, and bars and restaurants use this day to make up for the normal after Christmas slowdown.The problem comes when a small business that … Continue reading

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Keeping Your Small Business in Business

“Keeping Your Small Business in Business” is the title of a three-part educational series designed for businesses and organizations in the Abingtons, an area served by the Abington Community Library of Clarks Summit, PA. 1-hour presentations took place in September, … Continue reading

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Interesting Links to Relevant Information

A lot of interesting links and information has come our way over the course of the last month. Instead of doing a separate blog on each, we thought we’d provide the links so you can read some other good blogs … Continue reading

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