Tag Archives: marketing plan

How to Create a Small Business Marketing Plan

For this week’s #BusinessTipTuesday we have some great information to share from our friend Lydia Roth at Nav.com. You’ve created a business plan for your small business, in which you laid out your vision, strengths, resources and goals for the future. … Continue reading

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“If You Build It, They Won’t Necessarily Come” – Lesson from StripedShirt.com

“If You Build It, They Won’t Necessarily Come” Have you heard about Laura Beck of www.stripedshirt.com, the self-proclaimed “failed entrepreneur” whose kickstopper story has gone viral? At The University of Scranton Small Business Development Center part of what we do every day is help people … Continue reading

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Social Media and Your Small Business

Social Media and Your Small Business By Keith D. Yurgosky, Business Consultant The University of Scranton Small Business Development Center Social Media has become an excellent tool for small businesses to connect with existing customers and to attract new customers. … Continue reading

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Bullseye – Target Marketing !!

This past week while presenting a seminar entitled “Building Your Art Business” the topic of “Defining Your Target Market” came up.  What followed was a heated discussion between the audience and the seminar presenters as each tried to explain their … Continue reading

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