Tag Archives: Keith Yurgosky

New Business Alert – KAE Imagery – Photography Studio – Scranton, PA

The University of Scranton Small Business Development Center is proud to announce that on October 7th, 2016, KAE Imagery opened its doors in Downtown Scranton. The studio is owned and operated by professional photographers, Emily Taylor, Alex Seeley, and Kyle … Continue reading

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Small Businesses Need to Push those Gift Cards

If you’re not promoting the sale of gift cards/certificates this holiday, you’re making a big mistake! Cardhub.com projects that gift card sales will reach $131 billion this year continuing a solid streak of increases since 2010. For small businesses that continue to struggle … Continue reading

Posted in local business opportunities, low-cost advertising for small business, Sales, SBDC, small business education, strategy | Tagged , , , , , | Leave a comment

“If You Build It, They Won’t Necessarily Come” – Lesson from StripedShirt.com

“If You Build It, They Won’t Necessarily Come” Have you heard about Laura Beck of www.stripedshirt.com, the self-proclaimed “failed entrepreneur” whose kickstopper story has gone viral? At The University of Scranton Small Business Development Center part of what we do every day is help people … Continue reading

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Is Your Small Business Using Instagram ?

Instagram is a popular photo-sharing social media application. As the application continues to grow in popularity, many business owners are using it to find a creative way to share their brand. How can you tell your small business story using … Continue reading

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St. Patrick’s Day Parade is a Great Opportunity for Scranton Small Business Owners

On Saturday the City of Scranton will be a wave of green, as an estimated 100,000 people flock to the city for the annual St. Patrick’ Day parade.  If small business owners play their cards right, they should be seeing … Continue reading

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Social Media and Your Small Business

Social Media and Your Small Business By Keith D. Yurgosky, Business Consultant The University of Scranton Small Business Development Center Social Media has become an excellent tool for small businesses to connect with existing customers and to attract new customers. … Continue reading

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The University of Scranton SBDC – New Business Alert – GOLF 365

The University of Scranton Small Business Development Center would like to congratulate SBDC client, Billy Arthur, on the Grand Opening of his new business. GOLF 365, a Full-Swing, Indoor Golf Simulator business located in Eynon, PA. In this new indoor … Continue reading

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7 Habits of Unsuccessful Entrepreneurs

Working at The University of Scranton Small Business Development Center for the past 18 years has offered me the opportunity to work with a lot of small business owners.  Over that time I have seen many businesses start, and then … Continue reading

Posted in business planning, business start up, Cash Flow, Hiring Employees, recordkeeping for small business, SBDC, SBDCs in Northeastern PA, small business recordkeeping | Tagged , , , , , , | 1 Comment

No Publicity is Bad Publicity – Or is it?

A local restaurant was recently featured on national television reality show. As a result, it received a lot of attention on social media – some positive and a whole lot of negative – which got us thinking, is the old … Continue reading

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Bullseye – Target Marketing !!

This past week while presenting a seminar entitled “Building Your Art Business” the topic of “Defining Your Target Market” came up.  What followed was a heated discussion between the audience and the seminar presenters as each tried to explain their … Continue reading

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