How to Create a Small Business Marketing Plan

For this week’s #BusinessTipTuesday we have some great information to share from our friend Lydia Roth at Nav.com.

You’ve created a business plan for your small business, in which you laid out your vision, strengths, resources and goals for the future. Now it’s time to think about a marketing plan. The two documents will work together in helping you realize your small business’s potential. In fact, your marketing plan will build on the goals you’ve already laid out in your business plan.

Creating a marketing plan doesn’t have to be hard. The fact that a large and established business’s marketing plan may run to hundreds of pages shouldn’t intimidate you. Your first marketing plan could fill a couple of pages in an old notebook and still be effective. The saying that “a journey of a thousand miles begins with a single step” applies to every successful venture—yours included.

Let’s look at some of the topics your marketing plan should cover. Keep in mind that not every marketing plan is the same, and that some will emphasize one thing over another depending on the strength and needs of your small business. Nevertheless, there are certain fundamentals that will always apply.

Target customers

Who are you marketing to? Be as specific as possible. You’ve already covered this question in a general way in your business plan, but this is where you get down to nuts and bolts. It’s the nuts and bolts that will keep your small business together, and paying insufficient attention to them in the beginning will lead to major problems down the road.

As mentioned in How to Write a Business Plan, you may want to consider creating “buyer personas” that will embody the type of customers you think will walk through your door. Identify them in your marketing plan and make them part of your regular conversation with all employees at your business.

Marketing Strategy

Your marketing strategy can be broken down into two separate parts:

    1. Your pricing strategy
    2. Your promotional strategy

Your pricing strategy will identify the optimal price at which to offer your products or services. This will require a good deal of research, including competitive analysis and market demand. Don’t just assume that if your price is the lowest of all your competitors, you’ll win the most business—consider getting out there and polling potential customers to determine optimal price.

Your promotional strategy will help you allocate resources amongst advertising, sales, public relations, etc. Maybe you’ve had luck going to trade shows to sell your product, or buying online ads to drive traffic to your website. Determine what your customers are likely to respond to and what marketing channels are best for you.

Marketing Budget

As is the case with all expenses of your business, your marketing plan needs a budget. Caron Beesley writes in her article for sba.gov: “As a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing. This budget should be split between 1) brand development costs (which includes all the channels you use to promote your brand such as your website, blogs, sales collateral, etc.), and 2) the costs of promoting your business (campaigns, advertising, events, etc.).”

Every small business is different—allocate a percentage of your revenues to marketing that you think is appropriate and go from there. Budgeting is a learning process, and as your business develops, you’ll be able to better hone your budget.

Accountability

At the end of the day, even the most effective committees don’t accomplish everything in their plan. The way to get things done is to a) assign individual committee members to specific goals; b) list the definite results that will decide if a goal is accomplished; and c) create an environment in which individuals are self-motivated to succeed. Success should be rewarding and fun, failure not so much. These basic components will keep your marketing team on its toes. If you’re running your small business on your own, strictly measuring the results of every task you take on and maintaining a ruthless account of your shortcomings and progress will keep you honest and on track.

Revise, revise, revise

Five-star general Dwight D. Eisenhower famously said that “in preparing for battle I have always found that plans are useless, but planning is indispensable.” The same wisdom applies to the business battlefield, which is busy, hectic and constantly changing. Creating a marketing plan should be just another way of saying planning creative marketing. Your marketing plan, just like your business plan, should be a living document, and something you revisit often as your small business grows and meets new challenges with greater potential for rewards.

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About the Author — Lydia Roth serves as Content Manager for Nav (www.nav.com) , which provides business owners with simple tools to build business credit and access to lending options based on their credit scores and needs.

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October is National Women’s Small Business Month !

The University of Scranton Small Business Development Center continues to celebrate women business owners by hosting a number of programs for women during National Women’s Small Business Month:

  • This 6-week program that started on October 5th is designed for women with lower incomes, those in transition or those trying to make a better life for themselves and their families, the program will offer women support and guidance in determining if entrepreneurship is an option for them. Facilitated by experienced SBDC consultants, the series is designed to give lower income women the step-by-step guidance needed to develop successful small businesses. Participants in this interactive program will learn start-up basics, legal and insurance considerations, marketing and social media essentials, business plan development, accounting and budget skills, financing options and requirements, and goal setting. Local women business owners will also visit the sessions to share their experiences.
  • Coffee and Confidence. A free information session being held on October 24th for women interested in exploring the idea of starting their own businesses. Participants will meet with guest Holly Pilcavage, director of business development at Coal Creative, Wilkes-Barre. Pilcavage will talk about the concepts of mindset/perception and how they lead to success covering the following ideas: It takes courage to let go of the familiar and embrace the new; Choose your attitude every morning; what would you do if you knew you could not fail; Life doesn’t happen to you – it happens for you.
  • Women in Philanthropy Loan Program. The SBDC staff continues to mentor women business owners looking to obtain financing through the Scranton Area Foundations Women in Philanthropy Loan Program. The Scranton Area Foundation has developed a program that enables women to receive micro-loans from $1,000 to $10,000 to start or grow their business venture. This program removes many of the barriers faced by low to moderate income women or women in transition. By providing this opportunity to women, WIP aims to create a path for women to obtain necessary funding and to develop their credit-worthiness so they can qualify for traditional funding in the future.
  • The First Step to Starting Your business. This workshop will help aspiring entrepreneurs to begin the process of successful business ownership including evaluating business ideas, developing a business plan, and exploring financing options. Attendees will learn unique lifestyle requirements involved in owning a business, how to assess the feasibility of a business idea, different types of business structure, business plan basics, financing options and how to prepare, basics of marketing a product or service and applications and licenses needed to start a business. 

For more information about the Scranton SBDC or any of these programs, please visit our website, www.scrantonsbdc.com or contact us at 570-941-7588.

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#BusinessTipTuesday: National Get Smart About #Credit Day

National Get Smart About #Credit Day is observed annually on the third Thursday in October, but staying on top of your spending, specifically credit, is an everyday task.

Here are a few tips and tricks:

Learn how to budget: Not having a budget can be a big reason that a lot of people overspend on things that are not necessary. If we don’t know how much we bring home each month versus how much needs to go toward rent/mortgage, utilities, groceries, etc., we will continue to overspend on things that we think we can afford, e.g. a trip to the beach, only to find out we can’t.

Don’t confuse your credit limit with your spending limit: Once you sit down and create a budget, you will know what you can afford to spend. If your budget allows for $200 in purchases, but your credit card has a limit of $500, don’t make the mistake of spending more than you can afford! Just because that $500 limit means you can make the purchase, it doesn’t mean you can afford it when it comes time for the bill to be paid.

Set up alerts: A large part of the time we overspend is simply because we lose track of how much we have already used our credit cards. Setting up account alerts ensures that you will know when you have reached that $200 limit that your budget allows for, rather than continuing to spend money you cannot afford. Some card issuers allow you to set up your account to receive notifications via text or email (but check with your issuer because some do not have this function).

Switch to cash: If all else fails, make the switch to carrying cash rather than plastic. This limits you to the tangible money in your pocket, so when it runs out, you’re done spending.

For additional assistance with credit visit: https://www.cccsnepa.org/

Amy Simpson, B.S. Business Administration 2018
Intern

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#CheckersDay Reminds Us to Plan Ahead

checkers day.jpg
Today’s #BusinessTipTuesday we look to #CheckerDay to remind small business owners the importance of planning your next move. Planning is important whether you are just starting your business or planning to grow your existing business. Here are a few simple tips to help you along the process.

• Manage your cash – It is always important to keep track of your cash flow, and make sure you have cash to keep the business running when times get slow.
• Keep up with latest trends – Make sure you stay current with things happening in your industry. Invest in training your employees.
• Be there – Many times small businesses fail because the owner spends too much time away from the day to day operation of the business. The time to golf will be after your business is well established.
• Listen to your customers – Seek feedback from your customers. Thank them for good feedback, and learn from bad feedback.
• Invest in word-of mouth-marketing – All time small business owners tell us their best marketing is word-of-mouth marketing, yet they never invest any money in that. Spend your marketing dollars by rewarding loyal customers who help spread the good things your business is doing.

If you need help in business planning or any other areas of small business, feel free to contact The University of Scranton SBDC at http://www.scrantonsbdc.com .

Keith D. Yurgosky
Business Consultant
The University of Scranton
Small Business Development Center

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#BusinessTipTuesday – Owning a Business Is… Continuous Learning.

Each year, our leader works hard to budget funds for her staff to attend events where learning opportunities abound. Why? Because she believes in learning as  a form of motivation. Because she knows we can’t deliver the quality of service we want to unless our brains are up-to-date with the most current knowledge. She knows it’s a smart investment.

This year, we had the opportunity to attend our Association for Small Business Development Center’s #ASBDC annual conference. Ironically, we weren’t even back in the office before we began talking of the great take-away’s. Sitting in an airport terminal at 10 pm, we exchanged ideas of how we might help this or that business with what we learned. After all, we know running a business IS a continuous learning curve!

Here’s a few take-away’s which you might find handy in your #smallbusiness #ownership:

  1. Know what your “secret sauce” is. (Thanks, Jackie B. Peterson of the #OregonSBDC). When you’re talking to customers or prospective customers, know they’re likely understand what you’re saying, but may not necessarily get how it applies to them. Give them examples. Ask questions of them which may give you a clue of how to relate your product or service to them.
  2. Collect testimonials and success. (again, thanks, Jackie!)… Have you become lax at collecting testimonials or feedback from your customers or jobs finished? Have you collected these, but they sit in a file, unused for your marketing? Get using it!
  3. Not having luck with the employees you’ve hired? Get introspective in your hiring process! According to #UGASBDC, one of the many reasons hires sometimes don’t work is simple – the person hiring doesn’t take enough time to implement a hiring process. If you are unsure of how to implement one, contact the #ScrantonSBDC. We can help!
  4. What’s your “bowling ball”? Thanks, inspirational speaker, #DanThurmon @danthurmon! As a leader of a small business, think about what’s weighing you down the most. Dan also notes that sometimes you have to actually let go, to get a grip! Maybe it’s a ‘good’ pet project that just isn’t worth your business investment any longer. Maybe it’s a piece of your daily grind and role that you enjoy, but just don’t have time to maintain it. Think about this.
  5. Juggle mindfully. Mindfulness isn’t just for yoga! Whatever priorities you juggle, treat them as if you were juggling something fragile. Whether it be financial priorities like growing your business credit profile, or doing good due diligence on a new deal or partnership you’re considering entering, make decisions with your own health in mind. After all, you are your business. Use strategy, research, decision-making and time as your strengths.

As always, the Small Business Development Center at The University of Scranton can act as a resource to your learning. Contact us!

Gretchen H. Kukuchka
Business Consultant
The University of Scranton
Small Business Development Center

Artwork adapted from freepik.com

#smallbiz #learning #buylocal #budget #opportunity  #nepa #internship #interns #smallbizinterns #scranton #sbdc #smallbiz #entrepreneur #asbdc #business #boss #impact #goals #businessplanning #management

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#BusinessTipTuesday – Recognizing National Preparedness Month

This #BusinessTip Tuesday, we are recognizing National Preparedness Month with this blog post from Nav.


7 Ways to Protect Yourself from Business Identity Theft
by Eric Rosenberg

Identity theft impacts more than 17 million Americans per year, according to the Bureau of Justice Statistics, and businesses are not immune. The same havoc that identity thieves cause for individuals can harm a business’s finances and credit history. And, unlike individuals, when a business is attacked it could threaten the livelihood of many employees and customers who rely on the company. If you want to avoid identity theft for your business, follow these seven steps.

  1. Switch to Digital Statements

Mail theft is a simple but common entry point for bad guys looking to steal a business’s information. Bank statements, credit card bills, human resources files, and other mail can be used to attack the business or others. To end susceptibility of mail theft, turn off the mail.

While most businesses are not able to go completely paperless, switching your bank and other financial statements to paperless takes just a few minutes and closes a major vulnerability. With modern technology, digital statements are safer than paper. Updating your processes to digital accounting and statements can save money and time, and helps protect your business from identity theft.

  1. Invest in a Quality Shredder

How many movies have you seen where someone pieces back together strips of paper from a shredder? End that risk with a high quality, cross cut shredder. You can get one online or at a local wholesale club for under $100, and it will protect your business from thousands of dollars in potential losses.

Just as some bad guys steal paperwork from mailboxes, others steal papers from recycle bins and dumpsters. While dumpster diving for company data doesn’t sound fun or productive to you or me, thieves see dumpsters as a fast route to a quick buck.

You can watch this video to learn more about picking the right shredder.

  1. Build a Secure Filing System

If you do find your business does need to keep paper records for any reason, keep those papers secure. Records that could be used to compromise your business, employees, or customers should be securely locked away somewhere that only those with a business need can access.

In most cases, this means using a locked filing cabinet or system of locked filing cabinets. Just a small key is enough to deter most would-be data thieves. If your documents require additional security, lock them away in a safe or vault, or put your locked file storage away in a locked or secure area requiring a second level of access.

  1. Follow Digital Security Best Practices

Once your paper systems are secure, it is time to turn your attention to digital assets. A wireless internet router like you use at home does some of the work of keeping your digital assets safe, but you need to do a lot more to ensure total security.

Some best practices for small and midsized businesses include:

  • Strong firewalls
  • VPN for outside access
  • Secure offsite data storage
  • Scheduled virus and malware scans
  • Automatic Windows and other software updates
  • Secured wireless networks
  • Limited software installation abilities for employees
  • Train employees in digital security best practices
  • Protect physical access to company computers

The Federal Communications Commission offers additional tips, but most of them come down to being proactive. Don’t wait for a problem to happen to secure your data. Include security as a top priority from the start so you don’t have to worry about the messy cleanup after a hacker gets into your data.

  1. Monitor Business Credit Reports

According to the Colorado Secretary of State, monitoring your business credit is an important tool in keeping your business data secure. In addition to getting alerts from the government if someone tampers with your records, you should always keep up with your business credit. This helps you quickly spot suspicious activity and problems so you can stop and fix them before they get out of control.

Nav offers both your business and personal credit report and score for free. Sign up today to take the first step in monitoring your business credit. Your business’s prosperity is too important to leave to chance.

  1. Well-Planned User Data Access

Everyone at your company should not have access to every file. Large businesses use multiple layers of system security to ensure only those with a need can access company data. The same should be true at small businesses.

If you use computer systems for daily operations, every employee should have their own username and password. They should never be shared between users and each account should only have access to the appropriate systems.

Following this guideline allows you to quickly turn off accounts when an employee leaves the company and gives more granular abilities to keep data locked away from prying eyes. Even if you believe every employee is eternally trustworthy, secure your data to be sure you are protected.

  1. Use Strong Passwords

Last but certainly not least, use secure passwords. The top most common passwords are scarily guessable. 123456, qwerty, 111111, password, and 123123 are all among the top 10. While using a long, unique, random password might seem impossible, it is easier than most people realize.

Thanks to tools like Lastpass, Dashlane, and 1Password, you can create a unique password for every single site. If one gets hacked, you only have to change one password, not all of them. If someone can simply guess your password and get into your accounts, you might as well post your data on a billboard. While you don’t have to use those crazy rules to scramble words, you should follow smart password guidelines to stay safe.

Bonus Tip: Don’t Forget Secure Backups
While you are busy keeping your data safe, remember to create backups. In the event of a computer crash or in the worst case if a hacker gets access to your server, you don’t want to be left in ruins. Create multiple, redundant backups including an onsite and offsite copy.

Business Identity Security is Serious Business
Do not treat securing your data as something that can be put off. Procrastination means it may never get done, leaving your data vulnerable. It would be a shame to see your otherwise successful business killed by identity theft.

Follow best practices and monitor your business credit to ensure your business is safe. If you do, you have little to worry about and get back to what is most important: running your business.

About the Author — Eric Rosenberg is a finance, travel, and technology writer originally in Ventura, California. When away from the keyboard, Eric he enjoys exploring the world, flying small airplanes, discovering new craft beers, and spending time with his wife and little girl. You can connect with him at his own finance blog Personal Profitability.

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For additional information about protecting your business from identity theft contact The University of Scranton Small Business Development Center or find your local  SBDC .

#information #databreach #identitytheft #sbdc #amerciassbdc #scranton #preparedness #identity #equifax #theft

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#BusinessTipTuesday- Business Disruption Plan Tips

What if the unthinkable just happened to your small business…
…loss of a key employee
…a road construction project that limits customer access
…loss of a major contract
…a disaster like a flood or fire
…supplier fails to deliver

We hope these haven’t really just happened, but these are all real situations our small business clients have encountered in the past few years and very few of them were prepared. It can be extremely challenging for small business owners to be ready for all things that might come their way, so we’ve prepared some tips to help you think about what you will do when an unexpected interruption occurs in your small business.

Tip 1: Back up your data!
These days, so much of our key business information and day-to-day work is done on computers. Hard drive failures, natural disasters, and viruses are just a few of the things that can destroy your data. If you’ve never backed it up, it may be gone forever. There are easy options for backing up your information. We recommend choosing more than one method so you’re prepared for anything that comes your way. This may even include printing out some of your key contacts or business information in case you need to access the information during a power outage. We’re going to bet you’ve thought of this, but haven’t done anything about it. You need to do this right away!

Tip 2: Have a plan…and communicate that plan!
While we know all businesses don’t have the ability to create in-depth plans on every possible scenario, no matter how small your business, it is well worth your time to think about what you would do if the unthinkable were to happen. Inform your employees or key partners of your plans and be clear about how you plan to communicate during a crisis. Keeping in communication with employees, customers, suppliers, and others is key, especially in times of chaos and disaster when the rumor mill can go crazy. If you are a sole proprietor, think about whom you can call on to help if something unexpected occurs – especially if something happens to you and you can’t fulfill your obligations.

Tip 3: Stay in the know!
Running a business sure can consume all of your time, but a great way to plan for possible disruptions is to keep yourself informed. Knowing what’s happening within your business, in your local community, the region, and even nationally within your industry are key to staying proactive versus reactive. Knowing when road construction is planned, a supplier is shutting down, or how your town deals with emergencies all before these things occur can be a great help in your preparation. There’s no one way to stay informed – scanning the local and national news, reading industry publications, skimming social media, and getting involved on committees are all ways to be sure you have access to information.

Further, if you have employees who are responsible for managing aspects of your business like access to data or communications, be sure you also know how to access information and what to do in case of emergency. Loss of a key employee can present huge challenges for a small business if that employee has access to information no one else does.

The worst possible thing you can do is delay this any longer than you already have. We completely understand business owners are short on time, so we’ve developed a brief, practical process for evaluating a business and developing a disruption plan specific to that business. Things like backing up data, using social media and web sites, considering new markets for products and services – can all help you prepare for future disruption.

Contact The University of Scranton SBDC today to set up a free, confidential meeting to get your business disruption plan in order. You don’t want to experience the unthinkable without it.

The University of Scranton SBDC
www.scrantonsbdc.com
570-941-7588

 

#smallbiz ##buylocal#shoplocal #opportunity  #nepa #internship #interns #smallbizinterns#scranton #sbdc #smallbiz #entrepreneur #asbdc #business #boss#impact #goals #businessplanning #management #nepa #businessdisruption #plans #fire #flood #construction #cybersecurity #security #employees #staffing #naturaldisaster

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#BusinessTipTuesday- #DogDay

This week we will talk about #DogDay or Saturday  August 26, 2017, and the possibilities for entrepreneurs to get a piece of the estimated $70 billion dollar pet industry.  The American Pet Products Association estimates that there are over 90 million dogs in the United States living in over 60 million US households.

These dogs need everything from food products, healthcare, grooming, boarding, supplies etc..

As an entrepreneur, you should look to carve a niche out in those areas with the product or service you provide, or look to see how you can piggyback on an existing business to get your piece of the pet pie.

A good example of this is from the website Rover.com .  On this site you can sign up to provide pet boarding, pet sitting, dog walking or house sitting services .  According to Rover.com they have over 85,000 people offering these services from their website.

Of course, these entrepreneurs could use the services of their local SBDC to learn how to keep track of their income & expenses related to these home based businesses.

So whether it’s the pet industry or some other entrepreneurial pursuit you might have , feel free to contact us here at The University of Scranton Small Business Development Center.

Keith D. Yurgosky
Business Consultant
The University of Scranton
Small Business Development Center

Artwork adapted from freepik.com

#smallbiz #dogdays #dogdayz #dog #pet #shopping #buylocal #shoplocal #opportunity  #nepa #internship #interns #smallbizinterns #scranton #sbdc #smallbiz #entrepreneur #asbdc #business #boss #impact #goals #businessplanning #management #rover #doggroomimg #nepa #pets

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5 Tips to Prepare Your Retail Business for the Holidays

With Christmas in July wrapping up a few weeks ago and pumpkin flavored items hitting the shelves within the next month, you might be thinking why are we rushing to celebrate the fall and winter holidays? It is still summer! However for all you retailers out there, now is the time to start prepping for the holiday season. If you do not prepare early enough, you will run the risk of falling behind when people are ready to shop for the holidays. Here are a few things to keep in mind, especially for small businesses.

  1. Employment: Holidays can be a busy time, especially when it comes closer to the actual Christmas season. It would be wise to consider hiring a few extra employees for your business; this would help things run a little smoother when it is hectic. For example, the extra workers could help with stocking inventory, greeting customers, wrapping purchased items as presents, or potential extended business hours. Having some extra helping hands in these scenarios may benefit your small business and keep both employees and customers happy during a stressful season!
  2. Trends: Everyone is interested in buying the latest items on the market and there is usually that one “hot” item that is at the top of everyone’s Christmas list. As well, people are interested in serving up the latest food crazes during the holidays or finding the hippest Halloween costume. Now is the time for retailers to do their research so that they can find out what these trendy items are and how they can incorporate them into their business. It is important to look at the trends and see what your wholesalers are offering for the holiday season; usually they have the most popular items but also make sure that it matches your particular customers and target market is important. Another helpful trick may be to start asking your customers what they want to see in your stores as holiday presents; this way you know first-hand what they are looking for!
  3. Website: Online shopping is a major attraction to consumers due to its convenience. It is shown that throughout the past years, this is the most popular way to shop. If your small business does not have a website, this could be another tool to consider using. This way you will attract more customers to your store and provide another option to consumers’ shopping needs and desires. If you have a website already, it would be important to keep the site up to date with all of the items that are available during the holiday season. The use of a website can maximize your sales potential!
  4. Gift Cards: Many people like to purchase gift cards as presents for people since it provides the people with the option themselves to buy whatever they like. Selling gift cards to your store is a great idea because it offers the customer with another option. As well, there also the chance that people will not cash in their gift cards, which is an automatic source of profit for your business. By offering gift cards you can capture a larger percentage of consumers since you are providing something they may have not realized they wanted!
  5. Sales and Gift Packages: Most people tend to buy presents that are on sale or have a discount. These sales tend to drag customers into your store or online and they buy more than they normally would. Think about Black Friday… everyone loves getting the best deals! Setting up a Black Friday sale, a Cyber Monday sale, or a “Last Minute Christmas Shopping” sale could capture a few extra transactions you would not normally have had. Setting up gift packages and bundles is also a good idea for small businesses. For example, if you offer two services or two pieces of clothing for a set price, you can catch the eye of consumers. People enjoy packages or discounts, especially when they have to buy many gifts in one set period of time!

Hopefully these tips can help all of the retailers out this holiday season! Preparing early is key for a success!

Ms. Danielle Guari 
Intern

Artwork adapted from vecteezy.com

#smallbiz #christmas #holidays #gifts #retail #shopping #buylocal #shoplocal #opportunity  #nepa #internship #interns #smallbizinterns #scranton #sbdc #smallbiz #entrepreneur #asbdc #business #boss #impact #goals #businessplanning #management #siblings #family #nepa #blackfriday #christmasinjuly

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#BusinessTipTuesday – Son & Daughter Day

“When you buy from a small business, you are not helping a CEO buy a third vacation home. You are helping a little girl get dance lessons, a little boy get his team jersey, a mom put food on the table, a dad pay a mortgage, or a student pay for college.”

With Son & Daughter Day almost upon us, now is a better time than ever to realize how important small businesses are to American families. Here are a few reasons to start shopping small:

Job Creation– The Small Business Administration (SBA) reports that 28 million small businesses are operating in the United States alone, and that these businesses are accountable for 66% of all new jobs within the country.

Tax dollars stay local– Businesses pay sales tax to the city and county the business is located in. These tax dollars are used to support public schools, libraries, parks, and roads, as well as funding public service workers such as firefighters. According to Civic Economics, about 48% of each small business purchase goes back to the local economy compared to about 14% from purchases from big box stores.

Giving back– Small businesses are more likely to develop relationships within the neighborhood. These stores can serve as community hotspots, such as a coffee shop holding an open mic night, or as community support systems such as a pizza shop sponsoring a little league team.

Competition– A marketplace of hundreds of small businesses is the best way to ensure innovation and lower prices over a longer period of time.

Customer Service- Generally, small businesses will have much better customer service than big businesses. These small businesses survive because of their customers, so they thrive to keep each and every one coming back time and time again, whereas a chain store usually will not feel the loss of one unhappy customer.

Supporting small businesses is vital to the local community, so rather than waiting until November 25, 2017 to shop on Small Business Saturday, stop by your local mom and pop store today!

 

Amy Simpson, B.S. Business Administration 2018
Intern

Artwork adapted from freepik.com

#smallbiz #opportunity  #nepa #internship #interns #smallbizinterns #scranton #sbdc #smallbiz #entrepreneur #asbdc #business #boss #impact #goals #businessplanning #management #siblings #family #nepa #targetaudience #sonanddaughterday

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