Category Archives: Marketing

How to Create a Small Business Marketing Plan

For this week’s #BusinessTipTuesday we have some great information to share from our friend Lydia Roth at You’ve created a business plan for your small business, in which you laid out your vision, strengths, resources and goals for the future. … Continue reading

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New Business Alert – Beck Contracting LLC – Jessup PA

The University of Scranton Small Business Development Center is proud to announce the opening of a new small business in Jessup, Pennsylvania. Rebecca Kobesky and partner, Artisan Builder John Rowlands, were displaced workers in Northeastern Pennsylvania who decided to change … Continue reading

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St. Patrick’s Day Parade is a Great Opportunity for Scranton Small Business Owners

On Saturday the City of Scranton will be a wave of green, as an estimated 100,000 people flock to the city for the annual St. Patrick’ Day parade.  If small business owners play their cards right, they should be seeing … Continue reading

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Social Media and Your Small Business

Social Media and Your Small Business By Keith D. Yurgosky, Business Consultant The University of Scranton Small Business Development Center Social Media has become an excellent tool for small businesses to connect with existing customers and to attract new customers. … Continue reading

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No Publicity is Bad Publicity – Or is it?

A local restaurant was recently featured on national television reality show. As a result, it received a lot of attention on social media – some positive and a whole lot of negative – which got us thinking, is the old … Continue reading

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Bullseye – Target Marketing !!

This past week while presenting a seminar entitled “Building Your Art Business” the topic of “Defining Your Target Market” came up.  What followed was a heated discussion between the audience and the seminar presenters as each tried to explain their … Continue reading

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