They say “a picture tells a thousand words”, and never is that more true then when putting photos of your products on your company website. Many times we see start-up, entrepreneurs trying to save some money by creating their own website. While it’s penny wise it is sometimes dollar foolish.
The real question is what is the vision of your business do you hope to portray with your business website? Is it that of an amateur, or do you want a professional looking site?
One of the most important things you can do to look professional is make sure you have professional looking photos on your website.
So today, our latest #BusinessTipTuesday for June 29th or #CameraDay we will give you some pointers in how to take professional looking pictures. Of course our first recommendation would be to hire a professional or look into purchasing stock photographs.
However, if you are going to take your own photos here are some tips:
- Use a solid white or lite grey background. Avoid background images that distract from your product.
- Use good natural light to avoid shadows. Nothing says amateur photographer like having shadows hovering over your product.
- Always use a tripod to avoid taking blurry photos. Stabilty is key, so using a tripod gives your camera a steady start and helps avoid an itchy trigger finger when taking your photos.
Best of luck, and remember, feel free to contact The University of Scranton SBDC for all of your business consulting needs.
Keith D. Yurgosky
The University of Scranton
Small Business Development Center