Online Recruiting Tips for Small Business Owners

Small business are redefining the way they recruit their employees. More and more small businesses are turning to online recruiting methods to get their business name out there and attract a wider candidate pool.

The benefit for small businesses recruiting online is time and cost-effectiveness for the business. Most businesses need to fill their positions within a certain time and recruiting online allows businesses to find a candidate that meets their needs sooner.

More importantly, online recruiting saves small businesses more money overall. Online ads are typically 50-90 percent cheaper than print ads, and can be far more detailed, educating prospective candidates about the advantages of working for a smaller company (Abraham).

Small businesses need to consider how they want to market their company to potential candidates who are looking for jobs. Some questions to consider are:

  1. What is your company culture?
  2. Who is your target audience?
  3. What is it that makes your job and company unique?
  4. Are you willing to be flexible with your employees?
  5. What kind of training or mentoring do you offer?
  6. Do you offer any special benefits?

Once these questions can be answered, it is important for small businesses to develop a budget to determine how your company is going to market jobs – whether it be through online postings or newspapers. Each small business is different, and needs to plan accordingly for which way will benefit their individual company.

One of the top online recruiting sites small businesses lean towards is because it has a small business focus.

Once the job is posted, it is important for owners to move quickly in responding to interested candidates.

In order to be successful, small businesses should have an organized recruiting strategy with methods that work for their specific business.

To find more information about online recruiting visit:

Online recruiting–a powerful tool for small businesses

Abraham, Keri; Newcorn, Claudia. The National Public Accountant




About The University of Scranton SBDC

The University of Scranton SBDC provides no cost small business consulting services that are tailored to fit the needs of small business clients of Bradford, Lackawanna, Monroe, Pike, Susquehanna, Tioga, Wayne & Wyoming Counties. The center offers confidential individualized assistance designed to identify and address the problems of small business owners as well as individuals interested in establishing a business. The program is jointly funded by the US Small Business Administration, Pennsylvania Department of Community and Economic Development and The University of Scranton.
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