St. Patrick’s Day Parade is a Great Opportunity for Scranton Small Business Owners

On Saturday the City of Scranton will be a wave of green, as an estimated 100,000 people flock to the city for the annual St. Patrick’ Day parade.  If small business owners play their cards right, they should be seeing green in their cash register’s as well.

Parade goers will be spending a lot of money in local bars, restaurants, and hotels. However if these business owners are clever with their marketing, they should find useful ways to generate repeat business from these customers.

The key is trying to get as much information as possible from these customers while they are in town.  Businesses can have contests, giveaways, hand out coupons, etc. all in attempt to capture names, phone numbers, & email addresses.

Today Social Media presents great real-time opportunities to allow customers to participate in contests, all while helping to capture customer data. Once in hand, this data provides a small business owner with future marketing opportunities.

If you would like additional information on this topic, or have general business questions feel free to contact The University of Scranton Small Business Development Center at (570) 941-7588 or visit us at www.facebook.com/sbdcscranton .

Keith D. Yurgosky
Business Consultant
University of Scranton Small Business Development Center

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About The University of Scranton SBDC

The University of Scranton SBDC provides no cost small business consulting services that are tailored to fit the needs of small business clients of Bradford, Lackawanna, Monroe, Pike, Susquehanna, Tioga, Wayne & Wyoming Counties. The center offers confidential individualized assistance designed to identify and address the problems of small business owners as well as individuals interested in establishing a business. The program is jointly funded by the US Small Business Administration, Pennsylvania Department of Community and Economic Development and The University of Scranton.
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